Consumer Knowledge

Discover the refinement and traditional handicraft techniques that define the signature flavor of Kim Son vermicelli soup in Ninh Binh.

Explore the shift in consumer eating habits and its impact on Vietnam's F&B market during the 2025-2026 period.

Explore the global wave of zero-calorie beverages and essential expert insights into the health impacts of artificial sweeteners.

Discover the Nguyen Dynasty imperial culinary experience at Duyet Thi Duong Theater, combining traditional performance art with the essence of Hue's refined cuisine.

Explore the appeal of 'Cloud Coffee' - a blend of coconut water and coffee. We analyze its nutritional value, benefits, and essential health considerations.

As matcha faces supply pressures and climate challenges, Philippine purple yam (ube) is emerging as a global beverage trend thanks to its vibrant purple hue and viral appeal.

Gen Z and Gen Alpha are driving changes in the food industry, prioritizing natural ingredients, protein, and label transparency over artificial additives.

Explore the rising trend of consuming 'near-expiry' and end-of-day discounted food as a global strategy for saving money and reducing food waste in Canada, Australia, China, and South Korea.

Tropical fruits are becoming core ingredients in global beverage trends, ranging from Mixue's peach tea to new offerings at Starbucks and various Vietnamese F&B chains.