LatestDecision Lab's report indicates that Vietnam's F&B market is shifting from expansive growth to competition based on operational capability and customer experience.
July 10, 2026
The second specialty coffee auction in Hanoi honors high-quality batches, with Arabica from Quang Tri reaching a record price of 1.2 million VND/kg.
The OCOP Livestream Market session at the 2024 Vietnam Craft Village Fair reached over 150,000 views and 600 successful orders, promoting digital transformation for agricultural products.
Hung Yen province achieved a 17-20% increase in agricultural value through projects supporting branding, packaging, and modern distribution channel connections.
Vietnamese food and beverage companies are restructuring, focusing on deep processing and technology to enhance competitiveness amid rising production costs.
Starting with a belief in organic agriculture, Tran Thi Ngoc Lan has successfully exported Hibiso perilla tea to demanding markets, affirming the value of Vietnamese herbal products.
Vietnamese dried fruits are becoming a global healthy snack trend, offering significant export opportunities for businesses thanks to natural agricultural advantages.
