Consumer Knowledge

The Crocs-shaped cake trend is taking Hanoi by storm, thanks to its unique appearance, stretchy cheese filling, and inspiration from a familiar joke.

Discover the unique culinary culture at Supe Lam Thao, where traditional dishes are elevated through the dedication and refined techniques of a professional kitchen team.

Discover the techniques behind the 1.6-ton giant Banh Chung, blending traditional Northern and Southern flavors at the 2025 Southern Folk Cake Festival.

Renowned French chef David Gallienne shares his appreciation for Vietnamese produce and his desire to integrate native herbs into French cuisine.

Discover the refinement and traditional handicraft techniques that define the signature flavor of Kim Son vermicelli soup in Ninh Binh.

Explore the shift in consumer eating habits and its impact on Vietnam's F&B market during the 2025-2026 period.

Explore the global wave of zero-calorie beverages and essential expert insights into the health impacts of artificial sweeteners.

Discover the Nguyen Dynasty imperial culinary experience at Duyet Thi Duong Theater, combining traditional performance art with the essence of Hue's refined cuisine.

Explore the appeal of 'Cloud Coffee' - a blend of coconut water and coffee. We analyze its nutritional value, benefits, and essential health considerations.