Science communication: Taking misinformation off the menu

Science does not conclude when research is finished. In the 40th episode of the 'Science on the Menu' podcast, we explore why how we talk about science matters just as much as the science itself. From food safety scares and misinformation to insects, microplastics, and AI, trust and transparency are critical in shaping effective communication.

Mariya Dokova sat down with Barbara Gallani, EFSA’s Head of Communication and Engagement. Gallani reflected on her transition from a nuclear physicist to a food communication expert: 'Communication is not just about what you say, but about the context and the audience'. Tailoring information for different levels of scientific literacy is essential for ensuring that key messages reach the right people.

Regarding misinformation, EFSA relies on social science research to understand public perceptions. Gallani highlighted the concept of 'pre-bunking'—acting as an information vaccine. By proactively providing facts about topics prone to misinterpretation, EFSA can counter false narratives before they take hold, preventing unnecessary public anxiety.

A notable case study is the introduction of insects as novel food. Despite being a sustainable protein source, EFSA faced backlash due to misconceptions that consumers would be forced to eat insects without knowing. Furthermore, regarding data gaps like microplastics, EFSA maintains credibility by being open about scientific uncertainties while continuously working to bridge those knowledge gaps.

In the digital age, EFSA is utilizing AI to improve translation and data summarization, making complex information globally accessible. However, the core mission remains ensuring that AI tools rely on reputable, accurate sources, allowing consumers to navigate food safety information clearly in an increasingly noisy information landscape.